The product Peloton created and brought to market was, is, and will remain excellent. As an owner of the original tread, it works as well as it did years and years ago. The transition to being sustainably recognized as a fitness "brand" who makes great equipment and accessories was going well too. The problem for the stock has been the aversion to paying decent money for a recorded face workout that are findable free on YouTube. Then comes a rumor that Apple could buy them. For more than one chance in three IMHO.