The company stays the same, but my total at checkout rises every month. Not just inflation. The company is mastering refinements such that it's house brand (not to be confused with a company named Kirkland) is not only cheaper, it's as good as the alternative. Add-in the bulk purchasing of food purchasing for families using government funds in sanctuary cities on their Visa (and cash back option Costco still allows)...they are best place right time in 2024.